Cosmetic bottles are powerful tools for cosmetic companies to promote their products. Beautifully designed cosmetic packaging will attract consumers to a greater extent and help improve the company's sales performance. In addition to fussing over the appearance of cosmetic packaging, more and more companies are now paying more and more attention to highlighting product themes and taking the road of low carbon and environmental protection.

With the development of the cosmetics market, the homogeneity of cosmetics has become more and more obvious, and the differences between the cosmetics produced by various cosmetics manufacturers are getting smaller and smaller. Therefore, increasing investment in cosmetic packaging bottles can highlight product themes and attract consumers. In the segmented cosmetics market, the design of cosmetic bottles that meet the needs of different similar cosmetics markets also reflects the company's marketing skills.



In terms of appearance design, cosmetic spray pump should adapt to the aesthetic concepts and psychological feelings of different consumer groups. Women's cosmetic bottles should be more warm, romantic and feminine. Men's cosmetic bottles are mostly masculine, personalized and easy to use. For the elderly, cosmetic bottles should be embodied in humanized design and ease of use. Children's cosmetic bottles need to reflect more cartoon elements and children's psychological needs. In addition, in terms of highlighting themes, many domestic cosmetics manufacturers, such as Herborist, which highlights Chinese herbal medicine, and Ochman, which highlights pearls, have formed their own ideas and characteristics.

With environmental protection as the industrial background, more and more companies choose low-carbon environmentally friendly packaging methods and packaging materials by increasing R&D technologies. The slogan of well-known companies in the industry is packaging environmental protection, using new technologies and new materials, introducing cleaner production mechanisms and low energy consumption, low pollution, low pollution (economic model) production methods and product structures based on green and environmental protection. Low emissions, thereby reducing carbon emissions and sustainable economic development. Starting from the packaging design, the company should meet the requirements of simplicity, practicality and environmental protection.